WEB APPLICATION

VE Web App- Equity Platform

VE Web App- Equity Platform

Overview

Enabling homeowners access to the value in their home without loans and property investors the chance to build a portfolio of fractional residential real estate NFTs. The main aim is to connect homeowners directly to investors. By doing this we eliminate lenders and liberate home equity for the homeowner and investor to create a more prosperous future for all.

My Role

Research

User Persona

User Flow

Wireframe

Visual Design

Prototyping

To make the design effective and tested to be user-friendly, completed 5 stages of the design process. Beginning from the problem statement and finding and sketching out the solutions for the concept after doing research. Wireframing and testing it with the users, iterate and completing UI design, and making a prototype. Giving the app to real users for testing, and finally by launching the app.

STEP 1

Problem & Research

Home equity financing has not changed in over a century. Industry builds out a portfolio of leading frictional debt of rational residential real estate NFTs. And the client wanted to build a debt-free home equity finance solution to connect homeowners directly to investors. By doing this we eliminate lenders and liberate home equity for the homeowner and investor to create a more prosperous future for all.

01 Understanding the User

Enabling homeowners access to the value in their home without loans and property investors the chance to build a portfolio of rational residential real estate NFTs. A platform is needed to remove all the barriers in accessing home equity and create an open global marketplace for homeowners and investors.

02 Client’s Business Goals

Debt is a financial burden more and more of us face, and one that has only grown due to the economic impacts of COVID-19. Vesta believes they can help people reduce their debt by turning their home equity into digital assets, and then allowing a percentage of that asset to be sold to investors.

03 Testing with Real Users

Created all design solutions in form of a design clickable prototype. The concept has been presented to users and it does well in testing. The design was tweaked after the feedback as well.

User Persona

Brooks & Quinn

Age – 65, 62 years
Profession: Retired Teachers
Location: Montreal, Canada

Problem

Brooks and Quinn are retired teachers and they just need some urgent money. They are homeowners and would never consider a reverse mortgage to fulfill their needs. They want a solution to sell some part of their home equity without losing it so that they can get back in the future.

 

End Goal

– To diversify the equity in their primary residential asset.
– Like to have access to 40% of the home to invest it.
– Happy to tokenize their home while retaining residential rights.

User Flow

 

Created a user flow to understand how the users navigate & behave. This was then updated after the user feedback.

STEP 2

Sketches & Ideation

After completing the research, time to sketch down some ideas with initial features. This was also shared with other team members for feedback.

MJ
MJ
STEP 3

High Fidelity
Wireframe

The high fidelity wireframes are important to show the content, information and for structuring the basic layout. It really helped in the UI design part and for user testing of the initial solutions.

STEP 4

UI Design Solutions

Once the features and functionality of the application decided, the next step was to work on user interface design and then prototype it so the stack holders and users can use it and give their valuable feedback.

Typography

Source Sans Pro font family was used for better legibility and uniqueness.

H1 Source Sans Pro Bold 35pt
H2 Source Sans Pro Bold 28pt
H3 Source Sans Pro Bold 18pt
H4 Source Sans Pro SemiBold 16pt
H5 Source Sans Pro Bold 12pt
P1 Source Sans Pro 16pt
P2 Source Sans Pro 14pt
P3 Source Sans Pro 12pt

Iconography

Simple and meaning full icons have been created for accomplishing intuitive design.

Color Palette

Brand colors have been used with a lot of white spaces to give the app a neat look and for a better user experience.

Visual Design

Kept the design simple and visually appealing by using a minimalistic design approach. As there were a lot of features that’s why the aim is to make it simple and easy to use with less or no cognitive load.

DASHBOARD

All important information related to your listing.

KYC PROCESS

KYC process to verify the user identity by using a third party.

CREATE YOUR LISTING

Create your listing in a few easy steps to sell out some equity.

YOU LISTING

All your listings in one place with different tabs for ease.

LISTING DETAIL PAGE

Detailed information of your listing with history of listings.

MARKETPLACE

Marketplace to buy equity in different properties.

YOUR PORTFOLIO

Analyze your listing’s performance with useful information.

OFFERS

All offers on all your listings in one place with offers history.

Screens Preview 1

Screens Preview 2

Screens Preview 3

Screens Preview 4

STEP 5

User Testing & Result

Different types of users who are interested in the home equity market were asked to test the design prototype. The product does well in testing and the designs were tweaked after the feedback. The interactive prototype then uses to pitch the concept to investors.

 

 

Summary

Build an interactive prototype, user-friendly platform marketplace for trading real estate NFTs so the client could pitch the concept to investors.
Using the prototype, Vesta Equity recently entered into a partnership to launch their new real estate tokenization services on the Algorand blockchain. Vesta is now well-positioned to disrupt the traditional home equity and borrowing space while growing people’s personal prosperity.

The Numbers

50+

Selected No. of Users for the Testing

80+

No. of Screens

2020

Year Launched

8

No of Sprints (Agile Development)

4

Timeline (Months)

WEB APPLICATION

My Healthy Gut

MJ