WEB APPLICATION

Protected: LGND Web App-Artwork on NFT

Protected: LGND Web App-Artwork on NFT

Overview

LGND.art is a platform that delivers high-quality, professional limited edition digital art for sale as a Non-Fungible Token (NFT) which is a unit of currency stored on the blockchain technology. The ecosystem is designed to be a collaborative community driving dynamic interaction between art collectors and a curated roster of best-in-class artists.

My Role

Research

User Persona

User Flow

Wireframe

Visual Design

Prototyping

To make the design effective and tested to be user-friendly, completed 5 stages of the design process. Beginning from the problem statement and finding and sketching out the solutions for the concept after doing research. Wireframing and testing it with the users, iterate and completing UI design, and making a prototype. Giving the app to real users for testing, and finally by launching the app.

STEP 1

Problem & Research

Three pioneers discovered their shared insights into the imminent digital future. All signs were pointing to digital assets being a key component of the largest transfer of wealth in history. As the crypto community grew excited over the first trials at digital art provenance there still lacked a sense of sophistication or a path for mass adoption. The founders united to create a combined vision of a brand that would bring SmartArt to a broader audience while creating a reliable revenue stream for artists.

01 Understanding the User

During the user interviews, the pain points of the artists were clear that they are losing the royalty credit of their own work specially in the movies business. As their name is out there, but they don’t own the work.

02 Better Artist Experience

The pioneers have the vision to create a platform where artists can have the royalty credit of their work whenever the artwork is purchased. Digital art for sale as a Non-Fungible Token (NFT) which is a unit of currency stored on the blockchain technology.

03 Testing with Real Users

10 users that often purchase the digital collectibles are asked to test the design prototype. The product does well in testing and the designs were tweaked after the feedback and shipped as an MVP in May 2021 for the selected number of users.

User Persona

Matt T.

Age – 35 years
Profession: Art Director
Location: Toronto, Canada

Problem

Matt is an Art Director for Pixar animation. The people that follow him are the best in the industry. The business of making movies has left a bitter-sweet taste in his mouth. His name is out there, but he doesn’t own his work.

 

End Goal

– To be independent.
– Own his creative genius I.P.
– Take care of his family & community.

User Flow

 

Created a user flow to understand how the users navigate & behave. This was then updated after the user feedback.

User Story Map

User story mapping on Miro for a virtual team.

STEP 2

Sketches & Ideation

After completing the research, time to sketch down some ideas with initial features. This was also shared with other team members for feedback.

MJ
MJ
STEP 3

High Fidelity
Wireframe

The high fidelity wireframes are important to show the content, information and for structuring the basic layout. It really helped in the UI design part and for user testing of the initial solutions.

STEP 4

UI Design Solutions

Once the features and functionality of the application decided, the next step was to work on user interface design and then prototype it so the stack holders and users can use it and give their valuable feedback.

Typography

Roxborough and Favorit families were used for better legibility and uniqueness.

H1 Roxborough Demi Bold 68pt
H2 Roxborough Demi Bold 48pt
H3 Roxborough Demi Bold 32pt
H4 Roxborough Demi Bold 24pt
H5 Favorit Bold 24pt
H6 Favorit Bold 16pt
H7 Favorit Bold 14pt
P1 Favorit Regular 16pt

Iconography

Simple and meaning full icons have been created for accomplishing intuitive design.

Color Palette

Brand colors have been used with a lot of white spaces to give the app a neat look and for a better user experience.

Visual Design

Kept the design simple and visually appealing by using a minimalistic design approach. As there were a lot of features that’s why the aim is to make it simple and easy to use with less or no cognitive load.

INVITE ONLY SIGN UP

For MVP the platform offers ‘Drops’ for the limited users.

DROPS MAIN PAGE

A glimpse of the latest drops that are going to live soon.

DROP PAGE

The drop of minted artworks for sale and auction.

ARTWORK FOR PURCHASE

Artwork details with a proven certificate of authenticity.

ARTWORK ON AUCTION

Place bid option on selected artworks with auction drop.

PAYMENT VIA CRYPTO

Multiple options for payments. Stripe, crypto, and Wax.

ARTIST PROFILE

Owned and collected artwork sections on the profile.

MARKETPLACE

Marketplace to sell and purchase artworks.

DYNAMIC SEARCH

Dynamic search, to search drops, artists, and artworks.

ABOUT THE LGND

About the leaders behind the scene of making LGND.

Screens Preview 1

Screens Preview 2

Screens Preview 3

Mobile View Version

STEP 5

User Testing & Result

10 users that often purchase the digital collectibles are asked to test the design prototype. The product does well in testing and the designs were tweaked after the feedback and shipped as an MVP in early 2021 for the selected number of users.

User Feedback

LGND does a great job in the security of the artwork that the user purchases from an artist, it is a well-organized system where your digital assets are owned by you and no one can steal that from you unless you give your password to others, lol. The platform is intuitive and a new non-blockchain user can use and purchase from it just because of lesser restrictions here which I think is a cool and the right way to gain users’ confidence.

Jimmy
Digital Artwork Lover

Summary

Any project or product’s success really matters to the background team and how they work to solve the user problem. The team has some renowned names from NFTs, Design, Film, marketing, and Digital Art industries, together with the owner’s vision we designed a platform that people love to interact with and have faith to spend money on them. The MVP got noticed by investors and got the funded to make their own in-house team of designers and engineers to take the product to next level.

The Numbers

100+

Selected No. of Users for MVP

120+

No. of Screens

2021

Year Launched

12

No of Sprints (Agile Development)

6

Timeline (Months)