mobile APPLICATION
Iron Mom App
Overview
The IRON MOM is an app that helps pregnant women learn about the effects of low iron in pregnancy. Iron is a critical mineral for the health of pregnant women and their babies. The IRON MOM app provides guidance on how to take iron pills properly and how to manage side effects. It also teaches you to have the confidence to ask your health care provider about your blood tests and about iron replacement.
Research
User Persona
User Flow
Wireframe
Visual Design
Prototyping
To make the design effective and tested to be user-friendly, completed 5 stages of the design process. Beginning from the problem statement and finding and sketching out the solutions for the concept after doing research. Wireframing and testing it with the users, iterate and completing UI design, and making a prototype. Giving the app to real users for testing, and finally by launching the app.
STEP 1
Problem & Process
Iron-deficiency anemia is the most common type, and as 20% of women, 50% or more of pregnant women, and 3% of men don’t have enough iron in their bodies, it’s easy to see why. Pregnant women are at an increased risk of iron deficiency anemia simply because pregnancy puts a higher blood supply-demand on the body than under normal circumstances.
01 Understanding the User
As low iron is easy to detect and relatively easy to treat, the client realized it was clearly falling through the cracks for one reason or another. It just wasn’t being properly monitored or prioritized. And the seed for Iron Mom had been planted.
02 Better User Experience
It was basically a paper-based toolkit in the form of posters in ob/GYN clinics and step-by-step guides on diagnosing and treating the condition. But now a digital solution would work better to get crucial information into the hands of clinicians and patients faster and regardless of location.
03 Awareness Campaign
We have found that doing the awareness campaign about iron deficiency, motivates pregnant women to take participate by using the App. We designed posters, postcards, script pads, and a website for this purpose.
User Persona
Rebecca Aly
Age – 28 years
Profession: Manager
Location: Toranto, Canada
Problem
Rebecca is facing iron deficiency in her body during her first pregnancy. The condition can cause premature delivery, low birth weight, childhood anemia, postpartum depression, and even death.
End Goal
– Guidance on how to take iron pills properly.
– Add the lab results to track the iron levels on time.
– Manage side effects of the treatment.
User Flow
Created a user flow to understand how the users navigate & behave. This was then updated after the user feedback.
STEP 2
Sketches & Ideation
After completing the research, time to sketch down some ideas with initial features. This was also shared with other team members for feedback.
STEP 3
High Fidelity
Wireframe & Testing
The high fidelity wireframes are important to show the content, information and for structuring the basic layout. It really helped in the UI design part and for user testing of the initial solutions.
STEP 4
UI Design & Prototype
Once the features and functionality of the application decided, the next step was to work on user interface design and then prototype it so the stack holders and users can use it and give their valuable feedback.
Typography
Lato type family with different sizes have been used for better legibility.
| Large Title | Lato Black | 40pt |
| H1 | Lato Bold | 28pt |
| H2 | Lato Bold | 18pt |
| H3 | Lato Regular | 14pt |
| Call to Action | Lato Bold | 14pt |
| Body | Lato Regular | 14pt |
| Caption | Lato Bold | 12pt |
Iconography
Illustrative and meaningful icons have been used for accomplishing intuitive design.
Color Palette
Brand colors have been used with a lot of white spaces to give the app a neat look and for a better user experience.
Visual Design
Kept the design simple and visually appealing by using a minimalistic design approach. As there were a lot of features that’s why the aim is to make it simple and easy to use with less or no cognitive load.
DASHBOARD
Easy to access resources, focusing on results & reminders.
ADD LAB RESULTS
Add lab results for Hemoglobin and Ferritin levels
SUPPLEMENTS
Record of the supplements taken with date highlighter.
APPRECIATION
Appreciation screen for the achievement of the 7 days streak.
IRON TRACKER
Adding and tracking Hemoglobin & Frittin levels.
REMINDER
Reminder to maintain the recommended iron level.
PROGRAM
Collection of best resources for pregnant women.
CHALLENGE QUIZ
To test the iron awareness among pregnant women.
STEP 5
User Testing & Result
Once the design and prototype have completed we give this app to different targeted users. After their feedback and multiple iterations, we were able to sign off on this to the development. After the launch of the app, we got a 4+ rating from the targeted satisfied users.
User Feedback
We’ve heard overwhelmingly positive reactions from everyone we’ve shown this to. It’s kind of a no-brainer – everybody gets it. We’re not talking about complicated brain surgery – it’s a very simple solution which is why we’re confident this will start to positively impact women and change the way we look at anemia in pregnancy and beyond.
Drs. Michelle Sholzberg
Stack Holder
Summary
Users love the depth of knowledge and features that include daily journaling, symptom tracking, meal plans and recipes, real-time answers to FAQs from the in-built chatbot, alerts, tips, advice, and guidance on fostering a healthier gut and lifestyle. Unsurprisingly, the app has also become a valuable resource for healthcare practitioners working with those suffering from digestive issues.
The Numbers
200+
Selected No. of Users
66
No. of Screens
2018
Year Launched
4.6
Rating
38.4
Size in MB
