HELLO

I’m Mujtaba Jaffari

A visual & product designer
who uses design to solve complex
user problems.

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web-application

VE Web App- Equity Platform

Enabling homeowners access to the value in their home without loans and property investors the chance to build a portfolio of fractional residential real estate NFTs. The main aim is to connect homeowners directly to investors. By doing this we eliminate lenders and liberate home equity for the homeowner and investor to create a more prosperous future for all.

web-application

My Remedy Web App

My Remedy App is an innovative solution to the procurement of cannabis. Its mission is to provide a platform for end-users, store owners, and producers to connect, purchase and sell products in a smooth and efficient way. In addition, user reviews are collected to develop a unique algorithm that helps suggest the best product for a user’s desired goals and intentions of use.

mobile-application

My Healthy Gut

MyHealthyGut is designed to solve a big and uncomfortable problem. A problem that was impacting millions of people across North America: uncontrolled Celiac disease and other digestive health issues. The app provides convenient and data-backed tools to celiacs, those with gluten intolerance, and anyone else looking to manage and improve their digestive health.

web-application

LGND Web App-Artwork on NFT

LGND.art is a platform that delivers high-quality, professional limited edition digital art for sale as a Non-Fungible Token (NFT) which is a unit of currency stored on the blockchain technology. The ecosystem is designed to be a collaborative community driving dynamic interaction between art collectors and a curated roster of best-in-class artists.

mobile-application

Iron Mom App

The IRON MOM is an app that helps pregnant women learn about the effects of low iron in pregnancy. Iron is a critical mineral for the health of pregnant women and their babies. The IRON MOM app provides guidance on how to take iron pills properly and how to manage side effects. It also teaches you to have the confidence to ask your health care provider about your blood tests and about iron replacement.

websites

Collection of Website Designs

Well-designed websites attract visitors and help people understand the product, company, and branding through a variety of indicators, encompassing visuals, text, and interactions. That means every element of the website needs to work towards a defined goal and to achieve this I go through well-defined steps.

logofolio

Selected Logo/Branding Projects

Great logos do not happen by accident. They result from critical thinking, interrogating, collaborating, exploring, failing, and starting again. The logo—colors, fonts, sizes, shapes, and more—can affect the impression it makes on customers. To make that impression I use 6 basic steps for logo development. *My logo designs are featured on various platforms including Design Rush

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ABOUT ME

Creating a unique product design experience with brand and user in mind.

I am Mujtaba Jaffari, a Visual & Product Designer, designing UI/UX for digital products, mobile apps, and websites where I use design to solve complex user problems. I’m doing this for more than 10 years now where’s my main focus is to design human-centered design and experiences that are meaningful. Specializing in user interfaces (UI), user experiences (UX)product design, interaction, and brand design.

My 4 years degree and the gold medal in design and communication make me strong in creating the architecture behind the brand and also creating design systems for the digital products to keep it consistent and inspiring.

When I am free you can find me reading books and articles related to design, jogging on the track, trekking over mountains, and playing with my two lovely daughters.

Also, I have worked with recognized brands such as Astra Zeneca, Vifor Pharma, OPKO Renal, Liquidus, LGND, Unicef, Oxfam, USAID, and Yogen Früz.

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My Process
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Problem & Research

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Sketches & Ideation

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High Fidelity Wireframes

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UI Design & Prototype

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User Testing & Result

Also, worked on Design Sprints, but right now working on the Agile development method to accomplish the product well in time and budget.

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recognitions
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books that i have read & loved

The design of everyday things

UX

Don Norman

Hooked

UX and Psychology

Nir Eyal

Don’t make me think

HCI - Web Usability

Steve Krug

Sprint

Google Ventures Design Sprint

Jake Knapp

Validating product idea

Lean User Research

Tomer Sharon

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PRODUCTS owner

2014-15

Eventde

Discover and create the events in Pakistan. Making sure every event gets its right audience who would passionately want to be a part of it, while the experience is memorable and rewarding.

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2014-15

Pak Mobile Hub

A local Pakistani resource base for everything about mobiles in Pakistan. Where you can get mobile specifications, buying, selling, exchange, forum, and mobile news.

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RECOMMENDATIONS

I searched for a long time before to find Mujtaba, he is very talented and professional. I immediately loved his design, modern and minimalist, he was able to represent the best way of what I had in mind, sure more than my expectations! I’ll collaborate with him for sure as soon as possible!

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Fabrizio Faion

Co-Founder, WEESTER